Making the tech
handsome since 1983.
From Birmingham to China. The European heritage reinventing the future.
02 — History
Sixty years later.
Founded in 1965 in Birmingham, Apricot invented the first European PC with floppy disks, then the world's first laptop with voice recognition. Today, the brand returns with a complete ecosystem.
ACT founded in Birmingham
Apricot PC, first European computer with floppy disks
Apricot Portable, world's first with voice recognition
Mitsubishi acquisition, Euro-Asian collaboration
Mitsubishi withdraws from Europe
Apricot returns to the market
Illustrative imagery to follow.
The evolution of an icon
03 — Ecosystem
The future of Apricot.
(these are mock-ups)
Apricot brings its bold design to an entire possible family of products. From smartphone to washing machine, every object considers the others.
04 — Beliefs
Three marketing advantages, one future.
Marketing advantages
Sixty years of bold technological design heritage.
From the 1983 Apricot PC to the 1984 voice-recognition laptop, always a generation ahead.
A complete ecosystem.
Tech, audio, appliances, mobility — with design as our edge and brand power to convince.
A proven Euro-Asian partnership.
A European touch paired with Asian IT excellence — a partnership that makes sense and delivers the best machines.
05 — Contact
Let's talk about the future.
75008 Paris, France